@font-face{font-family:'Inter';font-style:normal;font-weight:400 700;font-display:swap;src:url(/assets/inter-latin.woff2) format('woff2');
  unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
/* AL Consulting — base. Mobile-first, minimal, transiciones suaves. */
:root{
  --bg:#FAFAF8; --surface:#FFFFFF; --surface-2:#F3F2EE; --line:#E6E4DE;
  --text:#14161A; --text-2:#4A4F57; --dim:#7A7F87;
  --accent:#E8590C; --accent-ink:#FFFFFF; --accent-soft:#FDEBDD;
  --radius:14px; --max:1080px; --read:68ch;
  --gut:clamp(18px,5vw,40px);
  --ease:cubic-bezier(.2,.7,.2,1); --dur:.38s;
  --shadow:0 1px 2px rgba(20,22,26,.04),0 8px 24px -12px rgba(20,22,26,.12);
  color-scheme:light;
}
@media (prefers-color-scheme:dark){
  :root:not([data-theme="light"]){
    --bg:#0E1013; --surface:#15181D; --surface-2:#1B1F25; --line:#262B33;
    --text:#ECEEF1; --text-2:#B4BAC3; --dim:#8A919B;
    --accent:#FF7A2E; --accent-ink:#14161A; --accent-soft:#2A1C12;
    --shadow:0 1px 2px rgba(0,0,0,.3),0 10px 28px -14px rgba(0,0,0,.6);
    color-scheme:dark;
  }
}
:root[data-theme="dark"]{
  --bg:#0E1013; --surface:#15181D; --surface-2:#1B1F25; --line:#262B33;
  --text:#ECEEF1; --text-2:#B4BAC3; --dim:#8A919B;
  --accent:#FF7A2E; --accent-ink:#14161A; --accent-soft:#2A1C12; color-scheme:dark;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--text);
  font:400 1rem/1.65 Inter,system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  -webkit-font-smoothing:antialiased;padding-bottom:76px}
img,video{max-width:100%;height:auto;display:block}
a{color:inherit;text-underline-offset:3px}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:6px}
h1,h2,h3{line-height:1.15;letter-spacing:-.025em;margin:0 0 .6em;font-weight:650}
h1{font-size:clamp(2rem,7vw,3.4rem);letter-spacing:-.035em}
h2{font-size:clamp(1.5rem,4.6vw,2.2rem)}
h3{font-size:1.12rem;letter-spacing:-.01em}
p{margin:0 0 1em;color:var(--text-2)}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--gut)}
.read{max-width:var(--read)}
.eyebrow{display:inline-block;font-size:.78rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-bottom:.9rem}
.lead{font-size:clamp(1.05rem,2.6vw,1.2rem);color:var(--text-2);max-width:60ch}
.answer{font-size:1.05rem;color:var(--text)}
.muted{color:var(--dim);font-size:.9rem}

/* header */
.site-head{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--bg) 86%,transparent);
  backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);
  border-bottom:1px solid transparent;transition:border-color var(--dur) var(--ease),padding var(--dur) var(--ease)}
.site-head.scrolled{border-bottom-color:var(--line)}
.site-head .wrap{display:flex;align-items:center;gap:12px;min-height:64px;transition:min-height var(--dur) var(--ease)}
.site-head.scrolled .wrap{min-height:54px}
.brand{display:flex;align-items:center;gap:10px;font-weight:700;letter-spacing:-.02em;text-decoration:none;margin-right:auto}
.brand b{width:30px;height:30px;border-radius:9px;display:grid;place-items:center;background:var(--text);color:var(--bg);font-size:.8rem}
.nav{display:none}
.nav a{text-decoration:none;color:var(--text-2);font-size:.93rem;padding:10px 12px;border-radius:9px;transition:color .2s var(--ease),background .2s var(--ease)}
.nav a:hover,.nav a[aria-current="page"]{color:var(--text);background:var(--surface-2)}
.menu-btn{min-width:44px;min-height:44px;border:1px solid var(--line);border-radius:10px;background:var(--surface);color:var(--text);font:inherit;font-size:.9rem;padding:0 14px;cursor:pointer}
.menu{border-top:1px solid var(--line);padding:8px var(--gut) 16px;display:grid}
.menu a{text-decoration:none;padding:14px 4px;border-bottom:1px solid var(--line);color:var(--text)}
.menu[hidden]{display:none}
@media (min-width:900px){.nav{display:flex;gap:2px}.menu-btn,.menu{display:none!important}}

/* botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:0 22px;border-radius:12px;
  font-weight:600;font-size:.98rem;text-decoration:none;border:1px solid transparent;cursor:pointer;
  transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s var(--ease),border-color .2s var(--ease)}
.btn-primary{background:var(--accent);color:var(--accent-ink);box-shadow:0 8px 22px -12px var(--accent)}
.btn-primary:hover{transform:translateY(-1px);box-shadow:0 12px 28px -12px var(--accent)}
.btn-ghost{border-color:var(--line);background:var(--surface);color:var(--text)}
.btn-ghost:hover{border-color:var(--dim)}
.btn-sm{min-height:40px;padding:0 14px;font-size:.88rem;border-radius:10px}
.actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:1.4rem}
.actions .btn{flex:1 1 220px}
@media (min-width:640px){.actions .btn{flex:0 0 auto}}

/* secciones */
section{padding-block:clamp(56px,10vw,104px)}
.hero{padding-top:clamp(40px,9vw,96px)}
.alt{background:var(--surface-2)}
.grid{display:grid;gap:14px}
@media (min-width:640px){.grid-2{grid-template-columns:repeat(2,1fr)}}
@media (min-width:900px){.grid-3{grid-template-columns:repeat(3,1fr)}.grid-4{grid-template-columns:repeat(4,1fr)}}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:22px;box-shadow:var(--shadow);
  transition:transform var(--dur) var(--ease),border-color var(--dur) var(--ease)}
a.card{text-decoration:none;display:block}
a.card:hover{transform:translateY(-3px);border-color:var(--dim)}
.card p:last-child{margin-bottom:0}
.steps{counter-reset:s;list-style:none;padding:0;margin:0;display:grid;gap:12px}
@media (min-width:900px){.steps{grid-template-columns:repeat(4,1fr)}}
.steps li{counter-increment:s;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:20px}
.steps li::before{content:counter(s,decimal-leading-zero);display:block;font-weight:700;color:var(--accent);font-size:.85rem;margin-bottom:8px}
.checks{list-style:none;padding:0;margin:0;display:grid;gap:10px}
.checks li{position:relative;padding-left:28px;color:var(--text-2)}
.checks li::before{content:"";position:absolute;left:4px;top:.55em;width:12px;height:7px;border-left:2px solid var(--accent);border-bottom:2px solid var(--accent);transform:rotate(-45deg)}
.checks.no li::before{border:0;content:"–";color:var(--dim);top:0;transform:none;width:auto;height:auto;font-weight:700}
figure{margin:0}
figure img{border-radius:var(--radius);border:1px solid var(--line)}
figcaption{font-size:.86rem;color:var(--dim);margin-top:8px}

/* citas y testimonios */
blockquote{margin:0;padding:22px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--line);font-size:1.08rem;color:var(--text);line-height:1.55}
blockquote cite{display:block;margin-top:12px;font-style:normal;font-size:.9rem;color:var(--dim)}
.testi{display:grid;gap:18px;align-items:start}
@media (min-width:800px){.testi{grid-template-columns:300px 1fr;gap:32px}}
.testi video{border-radius:var(--radius);background:#000;aspect-ratio:9/16;width:100%;max-width:340px;object-fit:cover}
.tag{display:inline-block;font-size:.75rem;font-weight:600;padding:3px 10px;border-radius:99px;background:var(--accent-soft);color:var(--accent);vertical-align:middle;margin-left:6px}

/* tablas */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:var(--surface)}
table{border-collapse:collapse;width:100%;min-width:480px;font-size:.95rem}
caption{text-align:left;padding:14px 16px 0;color:var(--dim);font-size:.86rem}
th,td{text-align:left;padding:12px 16px;border-bottom:1px solid var(--line)}
tr:last-child td{border-bottom:0}
th{font-weight:600;color:var(--text)}

/* FAQ */
.faq{display:grid;gap:10px;max-width:var(--read)}
.faq details{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.faq summary{list-style:none;cursor:pointer;padding:18px 52px 18px 20px;position:relative;min-height:44px}
.faq summary::-webkit-details-marker{display:none}
.faq summary h3{margin:0;font-size:1.02rem}
.faq summary::after{content:"";position:absolute;right:22px;top:50%;width:9px;height:9px;border-right:2px solid var(--dim);border-bottom:2px solid var(--dim);transform:translateY(-70%) rotate(45deg);transition:transform var(--dur) var(--ease)}
.faq details[open] summary::after{transform:translateY(-30%) rotate(225deg)}
.faq .a{padding:0 20px 18px}
.faq .a p{margin:0}

/* transcripción */
details.transcript summary{cursor:pointer;color:var(--text);font-weight:600;padding:10px 0;min-height:44px}
details.transcript p{font-size:.95rem}

/* agenda */
.cal{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;margin-top:1.4rem}
.cal iframe{width:100%;border:0;min-height:740px;display:block}

/* footer */
.site-foot{border-top:1px solid var(--line);padding-block:40px;font-size:.92rem;color:var(--text-2)}
.site-foot address{font-style:normal;display:grid;gap:4px}
.site-foot .cols{display:grid;gap:24px}
@media (min-width:800px){.site-foot .cols{grid-template-columns:2fr 1fr 1fr}}
.site-foot a{text-decoration:none;color:var(--text-2)}
.site-foot a:hover{color:var(--text)}
.site-foot ul{list-style:none;padding:0;margin:0;display:grid;gap:6px}

/* CTA fija móvil */
.cta-bar{position:fixed;left:0;right:0;bottom:0;z-index:30;padding:10px var(--gut) calc(10px + env(safe-area-inset-bottom));
  background:color-mix(in srgb,var(--bg) 90%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-top:1px solid var(--line);
  transition:transform var(--dur) var(--ease)}
.cta-bar .btn{width:100%}
.cta-bar.hide{transform:translateY(110%)}
@media (min-width:900px){.cta-bar{display:none}body{padding-bottom:0}}

/* aparición suave (solo si JS corre: html.js) */
.js .reveal{opacity:0;transform:translateY(14px);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.js .reveal.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
  .js .reveal{opacity:1;transform:none}
}

/* fixes: overflow móvil + alineación consistente */
html,body{overflow-x:clip}
.site-head .btn-sm{display:none}
@media (min-width:640px){.site-head .btn-sm{display:inline-flex}}
.wrap.read{max-width:var(--max)}
.wrap.read > *{max-width:var(--read)}
.wrap.read > .grid,.wrap.read > .table-wrap{max-width:none}
h1,h2,h3,p,li,blockquote{overflow-wrap:break-word}

/* ───────── VISUAL (patrones 21st: hero+mockup, bento, stagger) ───────── */
:root{--wa:#25D366;--wa-bg:#E9F7EF;--blue:#3B82F6;--violet:#8B5CF6;--amber:#F59E0B}
:root[data-theme="dark"],:root:not([data-theme="light"]){}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--wa-bg:#0F2A1C}}

/* fondo hero: grilla tenue + glow de acento */
.hero{position:relative;overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:0;z-index:-2;
  background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);
  background-size:44px 44px;mask-image:radial-gradient(ellipse 70% 60% at 50% 0%,#000 30%,transparent 75%);opacity:.55}
.hero::after{content:"";position:absolute;z-index:-1;width:620px;height:620px;right:-160px;top:-180px;border-radius:50%;
  background:radial-gradient(circle,color-mix(in srgb,var(--accent) 28%,transparent),transparent 65%);filter:blur(20px)}
.hero-grid{display:grid;gap:40px;align-items:center}
@media (min-width:960px){.hero-grid{grid-template-columns:1.05fr .95fr;gap:56px}}
.hero-grid > div:first-child > *{max-width:var(--read)}

/* entrada escalonada del hero (sin JS también se ve: animación CSS) */
@keyframes rise{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
.stagger > *{animation:rise .7s var(--ease) both}
.stagger > *:nth-child(2){animation-delay:.08s}.stagger > *:nth-child(3){animation-delay:.16s}
.stagger > *:nth-child(4){animation-delay:.24s}.stagger > *:nth-child(5){animation-delay:.32s}

/* maqueta genérica */
.mock{position:relative;margin-inline:auto;width:100%;max-width:440px}
.mock-tag{position:absolute;top:-12px;left:16px;z-index:3;font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  background:var(--surface);border:1px solid var(--line);border-radius:99px;padding:3px 10px;color:var(--dim)}
.float{animation:floaty 7s ease-in-out infinite}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}

/* teléfono + chat WhatsApp */
.phone{background:var(--surface);border:1px solid var(--line);border-radius:30px;padding:10px;box-shadow:0 30px 60px -30px rgba(20,22,26,.35),var(--shadow)}
.phone-top{display:flex;align-items:center;gap:10px;padding:10px 12px;border-bottom:1px solid var(--line)}
.avatar{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;font-weight:700;font-size:.8rem;background:var(--wa);color:#fff;flex:none}
.phone-top b{display:block;font-size:.9rem;line-height:1.2}
.phone-top small{color:var(--wa);font-size:.75rem}
.chat{display:flex;flex-direction:column;gap:8px;padding:14px 10px 12px;min-height:300px;
  background:radial-gradient(circle at 20% 10%,var(--wa-bg),transparent 60%)}
.msg{max-width:82%;padding:9px 12px;border-radius:14px;font-size:.88rem;line-height:1.4;color:var(--text);opacity:0;animation:rise .5s var(--ease) both}
.msg time{display:block;font-size:.68rem;color:var(--dim);margin-top:3px;text-align:right}
.msg.in{align-self:flex-start;background:var(--surface-2);border-top-left-radius:4px}
.msg.out{align-self:flex-end;background:var(--wa-bg);border:1px solid color-mix(in srgb,var(--wa) 30%,transparent);border-top-right-radius:4px}
.msg:nth-child(1){animation-delay:.5s}.msg:nth-child(2){animation-delay:1.3s}.msg:nth-child(3){animation-delay:2.2s}
.msg:nth-child(4){animation-delay:3s}.msg:nth-child(5){animation-delay:3.9s}
.typing{display:inline-flex;gap:4px;align-self:flex-start;padding:10px 12px;border-radius:14px;background:var(--surface-2);opacity:0;animation:rise .4s var(--ease) 4.6s both}
.typing i{width:6px;height:6px;border-radius:50%;background:var(--dim);animation:blink 1.2s infinite}
.typing i:nth-child(2){animation-delay:.2s}.typing i:nth-child(3){animation-delay:.4s}
@keyframes blink{0%,80%,100%{opacity:.25}40%{opacity:1}}

/* tarjeta CRM flotante */
.crm-card{position:absolute;right:-10px;bottom:-26px;width:min(250px,70%);z-index:2;background:var(--surface);border:1px solid var(--line);
  border-radius:16px;padding:14px;box-shadow:0 20px 40px -20px rgba(20,22,26,.4);font-size:.82rem;animation:rise .6s var(--ease) 2.6s both}
@media (min-width:960px){.crm-card{right:-40px}}
.crm-card .row{display:flex;justify-content:space-between;gap:8px;padding:5px 0;border-top:1px dashed var(--line);color:var(--text-2)}
.crm-card .row:first-of-type{border-top:0}
.crm-card b{color:var(--text)}
.pill{display:inline-block;font-size:.7rem;font-weight:600;padding:2px 8px;border-radius:99px}
.pill.ok{background:color-mix(in srgb,var(--wa) 18%,transparent);color:#15803D}
.pill.vi{background:color-mix(in srgb,var(--violet) 18%,transparent);color:var(--violet)}
.pill.am{background:color-mix(in srgb,var(--amber) 22%,transparent);color:#B45309}
.pill.bl{background:color-mix(in srgb,var(--blue) 18%,transparent);color:var(--blue)}
@media (prefers-color-scheme:dark){.pill.ok{color:#4ADE80}.pill.am{color:#FBBF24}}

/* kanban */
.kanban{display:grid;grid-template-columns:repeat(4,minmax(120px,1fr));gap:10px;overflow-x:auto;padding-bottom:4px}
.kcol{background:var(--surface-2);border:1px solid var(--line);border-radius:14px;padding:10px;min-height:190px}
.kcol h4{margin:0 0 8px;font-size:.75rem;text-transform:uppercase;letter-spacing:.06em;color:var(--dim);display:flex;justify-content:space-between}
.kcard{background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:8px 10px;font-size:.8rem;margin-bottom:8px;box-shadow:var(--shadow);
  transition:transform .3s var(--ease)}
.kcard:hover{transform:translateY(-2px)}
.kcard b{display:block;font-size:.82rem}
.kcard span{color:var(--dim);font-size:.72rem}
.kcard.move{animation:slide 6s var(--ease) infinite}
@keyframes slide{0%,30%{transform:none;opacity:1}45%{transform:translateX(30px);opacity:0}55%{transform:translateX(-30px);opacity:0}70%,100%{transform:none;opacity:1}}

/* SERP + respuesta IA */
.serp,.ai{background:var(--surface);border:1px solid var(--line);border-radius:18px;padding:16px;box-shadow:var(--shadow)}
.serp .bar{display:flex;align-items:center;gap:8px;border:1px solid var(--line);border-radius:99px;padding:8px 14px;font-size:.85rem;color:var(--text-2);margin-bottom:14px}
.serp .bar::before{content:"";width:12px;height:12px;border:2px solid var(--dim);border-radius:50%}
.res{padding:8px 0;border-top:1px solid var(--line)}
.res:first-of-type{border-top:0}
.res small{color:var(--dim);font-size:.72rem}
.res b{display:block;color:var(--blue);font-weight:600;font-size:.92rem}
.res p{margin:2px 0 0;font-size:.8rem}
.res.top{background:color-mix(in srgb,var(--accent) 7%,transparent);border-radius:10px;padding:10px;border:1px solid color-mix(in srgb,var(--accent) 30%,transparent)}
.ai{margin-top:-18px;margin-left:28px;position:relative;z-index:2;animation:rise .6s var(--ease) 1.2s both}
.ai .who{display:flex;align-items:center;gap:8px;font-size:.78rem;font-weight:600;color:var(--text-2);margin-bottom:8px}
.ai .who i{width:22px;height:22px;border-radius:7px;background:var(--text);display:inline-block}
.ai p{font-size:.85rem;margin:0;color:var(--text)}
.cite{display:inline-block;font-size:.7rem;padding:1px 8px;border-radius:99px;background:var(--surface-2);border:1px solid var(--line);color:var(--text-2);margin-left:4px}

/* bento */
.bento{display:grid;gap:14px;margin-top:1.6rem}
@media (min-width:900px){.bento{grid-template-columns:repeat(6,1fr)}.b-wide{grid-column:span 4}.b-narrow{grid-column:span 2}.b-half{grid-column:span 3}}
.bento .card{display:flex;flex-direction:column;gap:12px;overflow:hidden}
.bento .card:hover{border-color:var(--dim);transform:translateY(-3px)}
.vis{border-radius:12px;background:var(--surface-2);border:1px solid var(--line);padding:12px;min-height:120px;display:flex;flex-direction:column;justify-content:center;gap:8px}
.step-n{font-size:.75rem;font-weight:700;color:var(--accent);letter-spacing:.06em}
.bars{display:flex;align-items:flex-end;gap:8px;height:90px}
.bars i{flex:1;border-radius:6px 6px 0 0;background:color-mix(in srgb,var(--accent) 70%,transparent);transform-origin:bottom;animation:grow 1.2s var(--ease) both}
.bars i:nth-child(1){height:30%}.bars i:nth-child(2){height:48%;animation-delay:.1s}.bars i:nth-child(3){height:40%;animation-delay:.2s}
.bars i:nth-child(4){height:70%;animation-delay:.3s}.bars i:nth-child(5){height:92%;animation-delay:.4s;background:var(--accent)}
@keyframes grow{from{transform:scaleY(0)}to{transform:scaleY(1)}}
.mini-bubble{align-self:flex-start;background:var(--surface);border:1px solid var(--line);border-radius:12px;padding:6px 10px;font-size:.78rem}
.mini-bubble.r{align-self:flex-end;background:var(--wa-bg)}
.mini-row{display:flex;gap:6px}.mini-row span{flex:1;height:8px;border-radius:4px;background:var(--line)}.mini-row span.on{background:var(--accent)}

/* íconos de las 9 piezas */
.ico{width:40px;height:40px;border-radius:11px;display:grid;place-items:center;background:var(--accent-soft);color:var(--accent);margin-bottom:12px}
.ico svg{width:20px;height:20px;stroke:currentColor;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}

/* estadísticas */
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin-top:2rem}
@media (min-width:800px){.stats{grid-template-columns:repeat(4,1fr)}}
.stat{border-left:2px solid var(--accent);padding:4px 0 4px 14px}
.stat b{display:block;font-size:1.5rem;letter-spacing:-.02em;color:var(--text)}
.stat span{font-size:.82rem;color:var(--dim)}

@media (prefers-reduced-motion:reduce){.stagger > *,.msg,.typing,.crm-card,.ai,.bars i{animation:none!important;opacity:1}.float,.kcard.move{animation:none!important}}
/* animaciones del mockup arrancan al entrar en pantalla */
.js .mock .msg,.js .mock .typing,.js .mock .crm-card,.js .mock .ai,.js .bars i{animation-play-state:paused}
.js .mock.play .msg,.js .mock.play .typing,.js .mock.play .crm-card,.js .mock.play .ai,.js .vis.play .bars i{animation-play-state:running}

/* ───── 4 pilares / ARM / gráfico ───── */
.pillars{display:grid;gap:14px;margin-top:1.6rem;counter-reset:p}
@media (min-width:700px){.pillars{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1050px){.pillars{grid-template-columns:repeat(4,1fr)}}
.pillar{position:relative;display:flex;flex-direction:column;gap:6px;text-decoration:none;background:var(--surface);border:1px solid var(--line);
  border-radius:var(--radius);padding:22px;box-shadow:var(--shadow);transition:transform var(--dur) var(--ease),border-color var(--dur) var(--ease)}
a.pillar:hover{transform:translateY(-3px);border-color:var(--accent)}
.pillar .num{font-size:2.4rem;font-weight:700;letter-spacing:-.04em;color:var(--accent);line-height:1}
.pillar h3{margin:.4rem 0 .2rem}
.pillar p{margin:0;font-size:.95rem}
.pillar .go{margin-top:auto;padding-top:12px;font-weight:600;font-size:.9rem;color:var(--text)}
.pillar .soft{margin-top:auto;padding-top:12px;font-size:.82rem;color:var(--dim)}
.loop{display:flex;align-items:center;gap:12px;margin-top:14px;color:var(--dim);font-size:.9rem}
.loop svg{flex:1;height:22px}
.swap{display:flex;align-items:baseline;gap:.35em;font-size:clamp(3.4rem,14vw,7rem);font-weight:700;letter-spacing:-.05em;line-height:1;margin:.2em 0 .3em}
.swap s{color:var(--dim);opacity:.55;text-decoration-thickness:.09em;text-decoration-color:var(--accent)}
.swap span{color:var(--accent)}
.ba{display:grid;gap:14px;margin-top:1.4rem}
@media (min-width:800px){.ba{grid-template-columns:1fr 1fr}}
.ba > div{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.ba .now{border-color:color-mix(in srgb,var(--violet) 55%,var(--line));background:color-mix(in srgb,var(--violet) 6%,var(--surface))}
.ba .lbl{font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--dim);margin-bottom:12px}
.ba .now .lbl{color:var(--violet)}
.clicks{display:flex;flex-wrap:wrap;gap:6px;align-items:center}
.clicks span{font-size:.82rem;background:var(--surface-2);border:1px solid var(--line);border-radius:8px;padding:5px 9px;display:inline-flex;gap:6px;align-items:center}
.clicks i{font-style:normal;font-size:.68rem;font-weight:700;color:#fff;background:var(--dim);border-radius:50%;width:17px;height:17px;display:inline-grid;place-items:center}
.clicks em{font-style:normal;color:var(--dim)}
.say{display:inline-block;background:var(--violet);color:#fff;font-weight:600;border-radius:16px 16px 4px 16px;padding:12px 16px;line-height:1.45}
.ba .res{margin:14px 0 0;font-size:.92rem}
.chart{margin-top:1.4rem;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:14px}
.chart svg{width:100%;height:auto;display:block}
.chart .js-draw{stroke-dasharray:1400;stroke-dashoffset:0}
.js .chart .js-draw{stroke-dashoffset:1400;transition:stroke-dashoffset 1.8s var(--ease)}
.js .chart.play .js-draw{stroke-dashoffset:0}
.todo{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--surface)}
.todo .t{display:flex;gap:10px;align-items:center;padding:10px 12px;border-bottom:1px solid var(--line);font-size:.86rem}
.todo .t:last-child{border-bottom:0}
.todo .t small{margin-left:auto;color:var(--dim);white-space:nowrap}
.rut{display:grid;gap:14px;margin-top:1.4rem}
@media (min-width:900px){.rut{grid-template-columns:repeat(4,1fr)}}
.rut .ask{font-style:italic;background:var(--surface-2);border-radius:10px;padding:10px 12px;font-size:.9rem;color:var(--text)}
@media (prefers-reduced-motion:reduce){.js .chart .js-draw{stroke-dashoffset:0;transition:none}}
.nav a,.brand,.site-head .btn{white-space:nowrap}
@media (min-width:900px){.nav{display:none}.menu-btn{display:inline-flex!important;align-items:center}.menu:not([hidden]){display:grid!important}}
@media (min-width:1100px){.nav{display:flex}.menu-btn,.menu{display:none!important}}

/* testimonios en video en portada: carrusel móvil, fila en escritorio */
.vids{display:grid;grid-auto-flow:column;grid-auto-columns:78%;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;
  padding:4px 2px 14px;margin-top:1.4rem;scrollbar-width:thin;-webkit-overflow-scrolling:touch}
@media (min-width:640px){.vids{grid-auto-columns:46%}}
@media (min-width:1000px){.vids{grid-auto-flow:row;grid-template-columns:repeat(4,1fr);overflow:visible}}
.vcard{scroll-snap-align:start;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;
  display:flex;flex-direction:column;box-shadow:var(--shadow);transition:transform var(--dur) var(--ease),border-color var(--dur) var(--ease)}
.vcard:hover{transform:translateY(-3px);border-color:var(--dim)}
.vcard video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#000;border-radius:0;max-width:none}
.vcard .meta{padding:14px 16px 16px;display:flex;flex-direction:column;gap:6px}
.vcard .meta b{font-size:.98rem;color:var(--text)}
.vcard .meta small{color:var(--dim);font-size:.8rem}
.vcard .meta q{font-size:.88rem;color:var(--text-2);quotes:"“" "”"}
.vcard .tag{margin-left:0;align-self:flex-start}
.swipe{font-size:.8rem;color:var(--dim)}
@media (min-width:1000px){.swipe{display:none}}

/* ═════════ ESTILO MARCA v2: vidrio (Apple-like) ═════════
   Patrón base: 21st.dev "LiquidAurora" (3 formas que se deforman), reescrito
   sin blur pesado: gradientes radiales + transform (barato en móvil). */
:root{--radius:22px;--glass:color-mix(in srgb,var(--surface) 62%,transparent);
  --glass-line:color-mix(in srgb,#fff 55%,var(--line));--a1:#FF8A3D;--a2:#FFC9A3;--a3:#C9B8FF}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--glass:color-mix(in srgb,var(--surface) 55%,transparent);
  --glass-line:rgba(255,255,255,.09);--a1:#FF7A2E;--a2:#7A3A1A;--a3:#4B3A8C}}
:root[data-theme="dark"]{--glass:color-mix(in srgb,var(--surface) 55%,transparent);--glass-line:rgba(255,255,255,.09);--a1:#FF7A2E;--a2:#7A3A1A;--a3:#4B3A8C}


body{background:transparent}
.hero::before,.hero::after{display:none}
.alt{background:color-mix(in srgb,var(--surface) 28%,transparent)}
.site-head{background:color-mix(in srgb,var(--bg) 55%,transparent);backdrop-filter:saturate(1.8) blur(20px);-webkit-backdrop-filter:saturate(1.8) blur(20px)}
.site-head.scrolled{border-bottom-color:var(--glass-line)}

/* vidrio en todas las superficies */
.card,.pillar,.vcard,.ba > div,.phone,.serp,.ai,.kcol,.faq details,.cal,.table-wrap,blockquote,.todo,.crm-card,.steps li,.chart,.menu-btn,.btn-ghost{
  background:var(--glass);border-color:var(--glass-line);
  backdrop-filter:blur(18px) saturate(1.5);-webkit-backdrop-filter:blur(18px) saturate(1.5)}
.card,.pillar,.vcard,.phone,.chart,.cal{box-shadow:inset 0 1px 0 rgba(255,255,255,.35),0 18px 40px -24px rgba(20,22,26,.35)}
@media (prefers-color-scheme:dark){.card,.pillar,.vcard,.phone,.chart,.cal{box-shadow:inset 0 1px 0 rgba(255,255,255,.06),0 18px 40px -24px rgba(0,0,0,.7)}}
.ba .now{background:color-mix(in srgb,var(--violet) 10%,var(--glass))}
.kcard{border-radius:14px}
.phone{border-radius:36px}

/* botones píldora y transiciones más suaves */
.btn{border-radius:999px;min-height:50px;padding:0 26px;transition:transform .35s var(--ease),box-shadow .35s var(--ease),background .35s var(--ease)}
.btn-sm{min-height:40px;padding:0 16px}
.btn:active{transform:scale(.97)}
.menu-btn{border-radius:999px}
.js .reveal{transform:translateY(22px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.vcard .meta{gap:4px}


/* ═════════ HERO VIVO: flujo de datos + spotlight + título con brillo ═════════ */
.hero{isolation:isolate}
.flow{position:absolute;inset:0;z-index:-1;width:100%;height:100%;pointer-events:none;opacity:.9}
.flow path{fill:none;stroke:color-mix(in srgb,var(--text) 10%,transparent);stroke-width:1.2}
.flow .pulse{fill:var(--accent);filter:drop-shadow(0 0 6px var(--accent))}
.flow .pulse.v{fill:var(--violet);filter:drop-shadow(0 0 6px var(--violet))}
.flow .node{fill:var(--bg);stroke:color-mix(in srgb,var(--text) 22%,transparent);stroke-width:1.2}
.flow text{font:600 11px Inter,system-ui,sans-serif;fill:var(--dim);letter-spacing:.06em;text-transform:uppercase}
@media (max-width:959px){.flow{opacity:.55}.flow text{display:none}}
/* spotlight que sigue el cursor (solo con mouse) */
.spot{position:absolute;inset:0;z-index:-1;pointer-events:none;opacity:0;transition:opacity .6s var(--ease);
  background:radial-gradient(420px circle at var(--mx,50%) var(--my,30%),color-mix(in srgb,var(--accent) 16%,transparent),transparent 70%)}
@media (hover:hover){.hero:hover .spot{opacity:1}}
/* título: palabra con degradado en movimiento */
.shine{background:linear-gradient(100deg,var(--accent) 0%,#FFB37A 35%,var(--violet) 65%,var(--accent) 100%);background-size:250% 100%;
  -webkit-background-clip:text;background-clip:text;color:transparent;animation:shine 9s ease-in-out infinite}
@keyframes shine{0%,100%{background-position:0% 50%}50%{background-position:100% 50%}}
/* chips de vidrio flotando junto al mockup */
.chips{position:absolute;inset:0;pointer-events:none;z-index:4}
.chip-g{position:absolute;display:flex;flex-direction:column;gap:2px;padding:10px 14px;border-radius:16px;background:var(--glass);border:1px solid var(--glass-line);
  backdrop-filter:blur(16px) saturate(1.5);-webkit-backdrop-filter:blur(16px) saturate(1.5);box-shadow:0 14px 30px -18px rgba(20,22,26,.45);
  animation:floaty 8s ease-in-out infinite}
.chip-g b{font-size:1.15rem;letter-spacing:-.02em;color:var(--text);line-height:1.1}
.chip-g span{font-size:.72rem;color:var(--dim)}
.chip-g.c1{left:-34px;top:16%;animation-delay:-2s}
.chip-g.c2{left:-20px;bottom:10%;animation-delay:-5s}
.chip-g.c3{right:-18px;top:-26px;animation-delay:-1s}
@media (max-width:959px){.chip-g.c1{left:-6px}.chip-g.c2{display:none}.chip-g.c3{right:-6px}}
@media (prefers-reduced-motion:reduce){.shine,.chip-g{animation:none}.flow .pulse{display:none}}
@media (min-width:960px){.chip-g.c1{left:-120px;top:28%}.chip-g.c2{left:-110px;bottom:14%}.chip-g.c3{right:-30px;top:-34px}}
@media (max-width:959px){.chip-g.c1{left:auto;right:-6px;top:auto;bottom:-30px}}
.flow path{stroke:color-mix(in srgb,var(--text) 14%,transparent);stroke-width:1.4}
.flow .pulse{r:4}
@media (min-width:960px){.chip-g.c1{left:auto;right:-56px;top:36%}.chip-g.c2{left:-28px;bottom:-34px}.chip-g.c3{right:-30px;top:-34px}}

/* ═════════ FONDO: malla de color que gira lento (elegido 13-nov) ═════════ */
.bg-mesh{position:fixed;inset:0;z-index:-1;pointer-events:none;overflow:hidden;background:var(--bg)}
.bg-mesh::before{content:"";position:absolute;left:50%;top:50%;width:160vmax;height:160vmax;margin:-80vmax 0 0 -80vmax;
  background:conic-gradient(from 0deg,var(--a1),var(--a2),var(--a3),var(--accent),var(--a2),var(--a1));
  filter:blur(90px) saturate(.9);opacity:.34;animation:spin 60s linear infinite;will-change:transform}
.bg-mesh::after{content:"";position:absolute;inset:0;background:radial-gradient(ellipse at 50% 40%,color-mix(in srgb,var(--bg) 18%,transparent) 0%,color-mix(in srgb,var(--bg) 62%,transparent) 80%)}
@keyframes spin{to{transform:rotate(360deg)}}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .bg-mesh::before{opacity:.28}}
@media (prefers-reduced-motion:reduce){.bg-mesh::before{animation:none}}

/* ═════════ MOVIMIENTO FLUIDO (concepto principal) ═════════ */
:root{--flow:cubic-bezier(.16,1,.3,1);--flow-dur:1.15s;--step:90ms}
/* la sección no se mueve: se mueven sus piezas, de a una */
.js .reveal{opacity:1;transform:none;transition:none}
.js .reveal [data-i]{opacity:0;transform:translateY(26px);transition:opacity var(--flow-dur) var(--flow),transform var(--flow-dur) var(--flow),filter var(--flow-dur) var(--flow);
  transition-delay:calc(var(--i,0) * var(--step))}
.js .reveal :is(h2,h3,p,.eyebrow,.lead,.answer,figcaption,blockquote)[data-i]{filter:blur(8px)}
.js .reveal :is(.card,.pillar,.vcard,.steps li,.kcol,details,.chart,.table-wrap,.ba > div,figure)[data-i]{transform:translateY(30px) scale(.975)}
.js .reveal.in [data-i]{opacity:1;transform:none;filter:none}
/* hero: entrada con desenfoque */
.stagger > *{animation:rise-blur 1.3s var(--flow) both}
@keyframes rise-blur{from{opacity:0;transform:translateY(22px);filter:blur(10px)}to{opacity:1;transform:none;filter:none}}
.stagger > *:nth-child(2){animation-delay:.1s}.stagger > *:nth-child(3){animation-delay:.22s}
.stagger > *:nth-child(4){animation-delay:.34s}.stagger > *:nth-child(5){animation-delay:.46s}
.hero .mock{animation:rise-blur 1.5s var(--flow) .35s both}
/* línea que se dibuja bajo la etiqueta al entrar la sección */
.eyebrow{position:relative}
.js .reveal .eyebrow::after{content:"";position:absolute;left:0;bottom:-6px;height:2px;width:100%;border-radius:2px;background:var(--accent);
  transform:scaleX(0);transform-origin:left;transition:transform 1.4s var(--flow) .25s}
.js .reveal.in .eyebrow::after{transform:scaleX(1)}
/* hover más suave en todo */
.card,.pillar,.vcard,a.card{transition:transform .7s var(--flow),border-color .7s var(--flow),box-shadow .7s var(--flow)}
.pillar:hover,.vcard:hover,a.card:hover{box-shadow:0 30px 60px -30px rgba(20,22,26,.45)}
/* scroll con inercia (Lenis) */
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
.lenis.lenis-stopped{overflow:hidden}
@media (prefers-reduced-motion:reduce){
  .js .reveal [data-i]{opacity:1!important;transform:none!important;filter:none!important;transition:none!important}
  .stagger > *,.hero .mock{animation:none!important}
  .js .reveal .eyebrow::after{transform:scaleX(1);transition:none}
}

/* ═════════ ESTILO APPLE: baldosas centradas ═════════ */
.ap-hero{text-align:center;padding:clamp(48px,9vw,96px) 0 0}
.ap-hero h1{font-size:clamp(2.6rem,8vw,5.2rem);letter-spacing:-.045em;margin:0 auto .15em;max-width:14ch}
.ap-hero .sub{font-size:clamp(1.25rem,3.4vw,1.9rem);color:var(--text);font-weight:500;letter-spacing:-.02em;margin:0 auto .7em;max-width:none}
.ap-hero .answer{font-size:1rem;color:var(--text-2);max-width:56ch;margin:0 auto}
.pills{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:1.4rem}
.pills .btn{flex:0 0 auto;min-height:44px;padding:0 22px;font-size:.95rem}
.ap-hero .mock{margin-top:56px;max-width:420px}
.tiles{display:grid;gap:12px;padding:12px;max-width:1440px;margin:0 auto}
@media (min-width:900px){.tiles.two{grid-template-columns:1fr 1fr}}
.tile{position:relative;overflow:hidden;border-radius:28px;text-align:center;padding:clamp(40px,6vw,64px) clamp(20px,4vw,48px) 0;
  min-height:clamp(520px,62vw,640px);display:flex;flex-direction:column;align-items:center;
  background:var(--glass);border:1px solid var(--glass-line);backdrop-filter:blur(18px) saturate(1.5);-webkit-backdrop-filter:blur(18px) saturate(1.5)}
.tile.full{min-height:auto;padding-bottom:clamp(40px,6vw,64px)}
.tile h2{font-size:clamp(2rem,5vw,3.2rem);letter-spacing:-.04em;margin:0 0 .1em}
.tile .sub{font-size:clamp(1.05rem,2.4vw,1.35rem);font-weight:500;color:var(--text);margin:0 0 .6em}
.tile .answer{font-size:.92rem;color:var(--text-2);max-width:50ch;margin:0 auto}
.tile .more{display:flex;gap:22px;justify-content:center;margin:1.1rem 0 0;font-size:1rem}
.tile .more a{color:var(--accent);text-decoration:none}
.tile .more a:hover{text-decoration:underline}
.tile .vis-wrap{margin-top:auto;padding-top:32px;width:100%;max-width:440px}
.tile.dark{background:#0B0C0F;color:#F5F5F7;border-color:#0B0C0F}
.tile.dark h2,.tile.dark .sub{color:#F5F5F7}.tile.dark .answer{color:#A1A1A6}
.tile.dark .swap s{color:#6E6E73}
.tile.warm{background:color-mix(in srgb,var(--accent) 9%,var(--glass))}
.tile.lilac{background:color-mix(in srgb,var(--violet) 8%,var(--glass))}
.tile .eyebrow{margin-bottom:.6rem}
.tile .eyebrow::after{display:none}
.tile .pillnum{font-size:.85rem;font-weight:600;color:var(--dim);letter-spacing:.02em;margin-bottom:.5rem}
/* mini visual "a quién llamo hoy" y barras dentro de baldosas */
.tile .todo{text-align:left}
.tile .bars{height:150px;align-items:flex-end}
.tile .kanban{grid-template-columns:repeat(3,1fr);text-align:left}
.tile .kcol{min-height:150px}
.tile.dark .ba > div{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.1);color:#F5F5F7;text-align:left}
.tile.dark .ba .res{color:#A1A1A6}.tile.dark .ba .res strong{color:#F5F5F7}
.tile.dark .clicks span{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.12);color:#F5F5F7}
/* crecimiento ligado al scroll (Chrome/Edge/Safari nuevos; resto: estático) */
@supports (animation-timeline: view()){
  .tile{animation:tile-in linear both;animation-timeline:view();animation-range:entry 0% cover 28%}
  @keyframes tile-in{from{transform:scale(.94);opacity:.35}to{transform:none;opacity:1}}
}
@media (prefers-reduced-motion:reduce){.tile{animation:none!important}}

/* ═════════ RENDIMIENTO EN CELULAR (13-nov) ═════════
   Vidrio (backdrop-filter) sobre un fondo que gira = el celular re-desenfoca
   cada tarjeta en cada cuadro y el scroll se traba. En táctil: fondo sin filtro
   (manchas radiales, ya suaves), superficies casi opacas, entradas sin blur. */
/* fondo y superficies livianos en TODOS los dispositivos (scroll nativo sin tirones) */
@media all{
  .bg-mesh::before{filter:none;animation-duration:90s;
    background:
      radial-gradient(38% 38% at 32% 34%,var(--a1),transparent),
      radial-gradient(36% 36% at 70% 40%,var(--a3),transparent),
      radial-gradient(40% 40% at 46% 70%,var(--a2),transparent),
      radial-gradient(30% 30% at 62% 62%,var(--accent),transparent)}
  :root,:root:not([data-theme="light"]),:root[data-theme="dark"]{--glass:color-mix(in srgb,var(--surface) 88%,transparent)}
  .card,.pillar,.vcard,.ba > div,.phone,.serp,.ai,.kcol,.faq details,.cal,.table-wrap,blockquote,.todo,.crm-card,.steps li,.chart,.menu-btn,.btn-ghost,.chip-g,.tile{
    backdrop-filter:none;-webkit-backdrop-filter:none}
}
@media (hover:none), (max-width:899px){
  .js .reveal :is(h2,h3,p,.eyebrow,.lead,.answer,figcaption,blockquote)[data-i]{filter:none}
  .js .reveal [data-i]{transition-property:opacity,transform}
  .stagger > *,.hero .mock{animation-name:rise}
}
html{scroll-behavior:smooth;scroll-padding-top:70px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* capas que se mueven, en su propia capa de GPU */
.bg-mesh::before,.float,.chip-g{will-change:transform}
@media (max-width:959px){.chip-g.c3{top:-52px}
}

/* baldosas: sin hueco entre texto y visual (14-nov) */
.tile{min-height:0}
.tile .vis-wrap{padding-top:28px}
.tiles.two .tile{justify-content:flex-start}
/* pilar 04: ventas suben, costo por cliente baja */
.vis.fb{position:relative;padding:34px 18px 16px;border-radius:22px;background:var(--glass);border:1px solid var(--glass-line);text-align:left}
.vis.fb .mock-tag{top:10px;left:12px}
.vis.fb svg{width:100%;height:auto;display:block;overflow:visible}
.fb-bars rect{fill:color-mix(in srgb,var(--accent) 72%,transparent);transform-box:fill-box;transform-origin:bottom;transform:scaleY(0);transition:transform 1.1s var(--flow)}
.fb-bars rect:last-child{fill:var(--accent)}
.fb-bars rect:nth-child(2){transition-delay:.08s}.fb-bars rect:nth-child(3){transition-delay:.16s}.fb-bars rect:nth-child(4){transition-delay:.24s}.fb-bars rect:nth-child(5){transition-delay:.32s}
.fb-line{fill:none;stroke:var(--violet);stroke-width:3;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:300;stroke-dashoffset:300;transition:stroke-dashoffset 1.6s var(--flow) .5s}
.fb-dots circle{fill:var(--violet);opacity:0;transition:opacity .5s ease 1.4s}
.vis.fb.play .fb-bars rect{transform:none}.vis.fb.play .fb-line{stroke-dashoffset:0}.vis.fb.play .fb-dots circle{opacity:1}
html:not(.js) .fb-bars rect{transform:none}html:not(.js) .fb-line{stroke-dashoffset:0}html:not(.js) .fb-dots circle{opacity:1}
.fb-leg{display:flex;gap:18px;justify-content:center;margin-top:12px;font-size:.85rem;color:var(--text-2)}
.fb-leg i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:6px;vertical-align:-1px}
.fb-leg .o{background:var(--accent)}.fb-leg .v{background:var(--violet)}
@media (prefers-reduced-motion:reduce){.fb-bars rect{transform:none!important}.fb-line{stroke-dashoffset:0!important}.fb-dots circle{opacity:1!important}}
.tile .vis-wrap{margin-top:0}.tiles.two .tile{padding-bottom:clamp(28px,4vw,48px)}
.ask-ia{display:flex;flex-direction:column;gap:8px;margin-bottom:12px;text-align:left}
.ask-ia .msg{opacity:1;animation:none;max-width:80%}
.ask-ia .msg.out{align-self:flex-end}

/* testimonios: clip en movimiento encima del video; al tocar, se ve el video con sonido (14-nov) */
.vbox{position:relative;overflow:hidden}
.vbox .pv{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;background:#000;z-index:1;transition:opacity .5s var(--flow)}
.pv-play{position:absolute;z-index:2;left:50%;top:50%;width:64px;height:64px;margin:-32px 0 0 -32px;border-radius:50%;border:1px solid rgba(255,255,255,.35);
  background:rgba(20,20,22,.45);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);display:grid;place-items:center;cursor:pointer;
  transition:transform .5s var(--flow),background .3s}
.pv-play svg{width:26px;height:26px;fill:#fff;margin-left:3px}
.pv-play:hover{transform:scale(1.08);background:rgba(255,122,46,.75)}
.vbox::after{content:"";position:absolute;inset:auto 0 0 0;height:30%;z-index:1;pointer-events:none;background:linear-gradient(transparent,rgba(0,0,0,.35));transition:opacity .4s}
.vbox.full .pv,.vbox.full .pv-play,.vbox.full::after{opacity:0;pointer-events:none}
.vbox.full .pv{visibility:hidden;transition:opacity .5s var(--flow),visibility 0s .5s}

/* velocidad (14-nov): el título principal se ve desde el primer cuadro (LCP);
   las baldosas crecen con el scroll sin volverse transparentes (contraste) */
.stagger > h1,.ap-hero h1{animation:h1-in 1.1s var(--flow) both}
@keyframes h1-in{from{transform:translateY(14px)}to{transform:none}}
@supports (animation-timeline: view()){@keyframes tile-in{from{transform:scale(.94)}to{transform:none}}}